Its been awhile since I’ve sat down to write anything–its been a busy year but I have kept my media knowledge sharp with new perspectives and fresh ideas–I hope that you enjoy this message!
There is so much new age propaganda all over the place—what I mean by that is biased information that is not based on any facts at all, but information that is valued by others as creditable. People value opinions in a very prolific way; and it is argued that most people don’t actually know what “real” news is anymore. Consequently, people also value their own opinion which is why there are so many concerns with Facebook and privacy issues—yes your prospective employer is watching you! Everyone is watching you!
These are the questions you should ask when assessing your brand:
How valuable is my brand?
Who do I want to have access to that brand—who is my market?
How does media—in many ways–define my brand identity?
How does media play a part in increasing brand awareness?
What sets my Brand apart from any other?
Who am I or what do I want to convey?
lettmetellyou about: PUBLIC RELATIONS AND PROTECTING YOUR BRAND
The process of protecting a brand or organization is the art of Public relations—and it is an art! The funny thing is many of us have become PR specialist. A brand is like an avatar—you design, mold, and make it what you want it to be. It can be a reflection of who you are or who you, or what you want it to be; it can be—and in many cases is—the medium used to transmit any and all information you want to the world because It is a direct representation of something of your own association. Over time, a good brand can stand on its own—no extra dialogue, text, or word of mouth is needed for everyone to know what it is. If your goal is to have the most read blog, the best small or large, local or international business, then you need to protect your brand and get your brand out to the world—but WE ALL KNOW THAT, WE JUST DON’T KNOW HOW TO DO IT!
Media is defined as so many different things—one way to define it is the art or creative process by which the perceptions of others can be changed or altered. If we think of media with this description we immediately think of the word “propaganda” which we associate with print media and broadcast media but directly tie to political strategies. Today, in addition to traditional ways of spreading propaganda it is also done digitally and on the internet using paid media strategies.
Propaganda is generally viewed as biased information that is used during political campaigns to target specific motives. What I am referring to when I speak about “New Age Propaganda” is the current phenomenon of people creating their own media and having the ability to be biased or to be subject to the biased nature of the internet and what has become social media. Why is this important? It’s important because it’s easy to say, “We’re the best”, “I’m the best” etc. and be heard but it’s difficult to be scrutinized and have that scrutiny possibly ruin your reputation. Google yourself, check your Facebook, and other social platforms but become in tuned with new technology and the internet, read the news and listen to what is going on around us. Knowing fact from fiction and separating bias from truth will enable you to brand YOU—and be creditable in the process!
#mediamaven
lettmetellyou 